PSSR Fundamentals
Our PSSR Fundamentals training program empowers Product Support Sales Representatives to uncover new revenue opportunities and drive parts and service growth by delivering proactive, value-added support to their customers.
OUR TRAINING
PSSR Fundamentals
Unlock new revenue. Build stronger customer relationships.
Today’s aftermarket sales environment demands more than just product knowledge. Margins are tighter, customers expect more, and traditional tactics no longer cut it.
PSSR Fundamentals is a hands-on training program built for Product Support Sales Reps by industry veterans. It equips your team with practical, repeatable strategies to drive parts and service growth, boost customer loyalty, and strengthen dealership profitability.
FROM REACTIVE TO PROACTIVE
PSSR Fundamentals for Equipment Dealerships
Who Should Attend
• Aftermarket Sales Professionals
• Territory Managers
• Managers of Product Support Sales Reps
• Dealer Principals just starting their PSSR journey
What’s In It For You?
• Contribute more to your dealership’s bottom line
• Gain confidence with clear, repeatable practices
• Grow your territory’s revenue with proactive, value-added support
Key Objectives
Participants Will Be Able To:
Define the true role of a high-performing PSSR
Translate dealership value into language your customers care about
Uncover and close more opportunities in parts, service, and rentals
Build stronger customer relationships using personality-based strategies
Use telematics and data to drive recurring revenue
OUR DIFFERENCE
What Makes Our Training Different
Real-world challenges. Real impact. Real results.
At Sheppard & Company, we don’t just deliver training—we deliver results. With over 20 years of hands-on experience across OEMs, heavy equipment dealerships and the municipal maintenance market, our programs are built and delivered by professionals who understand your world. Our PSSR Fundamentals program is built to keep you engaged, challenged, and growing. You’ll follow a dynamic hybrid learning path that includes:
- Practical pre-work
- Six interactive virtual sessions
- Quick, effective knowledge checks
- A 2-day, in-person workshop packed with real-world scenarios
- A capstone project six weeks later to bring it all together and apply what you’ve learned
It’s training designed for real impact—without putting you to sleep.
Mike
Dealer Principal
Pat
Parts Manager
Time & Location
Program Dates & Availability
Toronto Workshop
Location: Toronto, ON
Virtual Dates: August 15, 22, 29, September 5, 12, 19, 2025
In-Person Dates: October 8 & 9, 2025 (25 seats available per session)
Pre-requisites: None
Program Fees: $4,250 CAD per participant
Chicago Workshop
Location: Chicago, IL
Virtual Dates: August 15, 22, 29, September 5, 12, 19, 2025
In-Person Dates: September 24 & 25, 2025 (25 seats available per session)
Pre-requisites: None
Program Fees: $3,500 USD per participant