The Power of Brand Promise: A Must-have for Your Dealership in 2024
In the increasingly competitive landscape of heavy equipment dealerships in 2024, as new machine sales taper and absorption becomes increasingly important, an invisible force can make or break your business. Yet, many still overlook its significance: the brand promise. It’s not just a catchy tagline or a logo slapped onto a brochure. No, it’s the very essence of what your dealership stands for, the bedrock upon which customer loyalty is […]