The Power of Brand Promise: A Must-have for Your Dealership in 2024

In the increasingly competitive landscape of heavy equipment dealerships in 2024, as new machine sales taper and absorption becomes increasingly important, an invisible force can make or break your business.  Yet, many still overlook its significance: the brand promise.  It’s not just a catchy tagline or a logo slapped onto a brochure. No, it’s the very essence of what your dealership stands for, the bedrock upon which customer loyalty is […]

Equipment Dealer Principals: 7 Signs You’re Ready for an Executive Coach?

In the fast-paced and often chaotic world of equipment distribution, dealer principals often navigate complex challenges that demand honing their skills. If you’re contemplating whether it’s the right time to engage an executive coach or even what an executive coach can do for you, here are seven signs indicating you might be ready for this transformative journey.   Feeling Stagnant in Your Leadership Growth. You’ve ascended to the top. Now […]

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