Parts and Service Manager Training

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Aftermarket Accelerator: L100 Manager Training

Helping Equipment Dealer Parts and Service Managers Thrive

Sheppard & Company’s Aftermarket Accelerator is purpose-built for parts and service managers in equipment dealerships who want to lead high-performance, customer-centric teams and drive results beyond industry benchmarks. This program was created in response to a growing challenge in the heavy equipment industry: complacency. The days of phones ringing off the hook are over. It’s time to shift from order takers to order makers. Designed by industry veterans, Aftermarket Accelerator delivers customized, experiential, and practical training using a science-backed micro-learning approach. You’ll get the tools, strategies, and confidence to lead teams that don’t just react, but get ahead.

Customized
Bespoke training for the dealership aftermarket manager. Designed, developed, and delivered by instructors with real- world experience.
Experiential
Learning is the creation of knowledge; there’s no better knowledge than drawing on past experiences.
Practial
Training that focuses on the HOW to drive results, delivered in bite-sized chunks that sales professionals can immediately apply.
Training

Our Training Format

1

Self-Assessment & Intro
Start each module with a short D2L lesson (8–10 slides) to gauge baseline knowledge, introduce the topic, and spark curiosity.

2

Live Virtual Session
Join a 30-minute instructor-led Zoom session (18 min lesson + 12 min discussion) to explore the topic’s importance and practical application.

3

Knowledge Check
Complete one activity per module, including reflection, case study, or action plan, to apply the learning in your day-to-day role.

4

In-Person Workshop
Participate in a 2-day workshop focused on real-world application through group discussions, peer learning, and hands-on exercises.

5

Capstone Project
Wrap up with a goal-driven project that applies your learning, culminating in a peer report-out six weeks post-workshop.
Training

Our Learning Modules

  • The Customer Journey: Gain an understanding the experience your customers go through and identify opportunities within the journey.

  • Employee Journey: Learn your role in your employees’ journey and how you can support them through the stages.

  • Customer Buying Styles: Learn to identify yourself and others in terms of behavioral style and figure out how to adapt based on those styles.

  • Interpersonal Communication: Discuss ways to be a more effective communicator using the 7Cs framework.

  • Coaching for Performance and Development: Learn how to better support your team with 3 key questions.

  • Fundamentals of Dealer Performance Dive into how a dealership makes money and the contribution of parts, service, and sales.

  • Parts KPIs: Measure what matters in the parts department.

  • Service KPIs: Measure what matters in the service department.

  • Time and Activity Management: Learn strategies to put your energy where it matters as a manager.

  • Continuous Improvement: Learn a framework for driving innovation and change.

  • 5S Workplace Organization: Learn a methodology for a more organized and streamlined work environment.

  • Goal Setting and Accountability: Learn to hold yourself and others accountable while setting realistic goals.

OUR TEAM

Meet Your Instructors

Luke Sheppard

Partner, Sheppard & Company

• Principal, Sheppard & Company
• 20+ yrs industry experience (OEM/dealer)
• Focus: Operations, behavioral change
• BEng., MEng., MBA

John O’Brien

Senior Advisor, Sheppard & Company

• Sr. Advisor, Sheppard & Company
• 30+ yrs industry experience (OEM/dealer)
• Focus: Finance, sales, parts management
• BA, Economics

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