Consulting

Heavy equipment salesperson explaining features to a customer at a dealership
  • October 1, 2026
  • Jessica Rodriguez

Leadership Development Beyond Being Liked

Being Well Liked Is Not an Operating System  Author: Luke Sheppard, Principal of Sheppard and Company Earlier this month, I went to a local theatre to see Death of a

  • June 23, 2026
  • Deanna White

AI in Equipment Dealerships

The Last 20%:  How Human Judgment Wins in the Future AI-Driven Dealership  Author: Matt Wills, Senior Partner for Sheppard and Company If AI is the new toolbox, human judgment is the

  • April 29, 2026
  • Deanna White

How to Build Your Retention Engine

Applying the TRUST Framework At Sheppard & Company, we’ve worked inside enough dealerships to know that customer retention is rarely lost in a single dramatic moment. It doesn’t usually end

  • April 22, 2026
  • Deanna White

Three Numbers Every Dealership Should Track

Return Rate, Sentiment and Efficiency at a Glance. Three numbers that tell you whether your customers are coming back, how they feel about it, and how efficiently you’re serving them

  • April 13, 2026
  • Deanna White

Do You Know Your Customer Retention Rate?

Many Dealers Don’t and That’s a Problem There’s a number sitting inside your DMS (Dealer Management System) right now that many dealer principals have never calculated. It’s not gross profit.

  • February 25, 2026
  • Deanna White

When Retention Isn’t a People Problem

It’s a Leadership Rhythm Problem In late 2024, we began working with a dealership that, by most traditional measures, was healthy.  Financially strong. Absorption solid. Processes documented. Reporting clear.  From the

  • February 2, 2026
  • Deanna White

A Leading Indicator of Dealership Health

Employee Net Promoter Score (eNPS) At Sheppard & Company, we’ve learned to pay very close attention to early signals.  Not the lagging indicators that show up on a financial statement six or twelve months later,