Consulting

Equipment dealership employee reviewing disorganized inventory and misplaced boxes, illustrating common 5S challenges and opportunities for process improvement in dealerships.
  • November 3, 2026
  • Jessica Rodriguez

Why 5S Fails in Equipment Dealerships

The Standards You Walk Past Become the Standards You Accept  Author: Kevin Jack, 5Spark Coach at Sheppard & Company I’ve seen this happen more than once in dealerships.  A lot

Leadership development for dealers in action, with a heavy equipment dealership team discussing operational performance, teamwork, and continuous improvement in a service workshop.
  • October 27, 2026
  • Jessica Rodriguez

Crossing the Finish Line: Execution Makes the Difference

Why Leadership Development for Dealers Drives Better Execution Author: Chris Holmes, Senior Executive Coach at Sheppard & Company I’ve been fortunate throughout my career to work with some very successful

Heavy equipment salesperson explaining features to a customer at a dealership
  • October 1, 2026
  • Jessica Rodriguez

Leadership Development Beyond Being Liked

Being Well Liked Is Not an Operating System  Author: Luke Sheppard, Principal of Sheppard and Company Earlier this month, I went to a local theatre to see Death of a

  • June 23, 2026
  • Deanna White

AI in Equipment Dealerships

The Last 20%:  How Human Judgment Wins in the Future AI-Driven Dealership  Author: Matt Wills, Senior Partner for Sheppard and Company If AI is the new toolbox, human judgment is the

  • April 29, 2026
  • Deanna White

How to Build Your Retention Engine

Applying the TRUST Framework At Sheppard & Company, we’ve worked inside enough dealerships to know that customer retention is rarely lost in a single dramatic moment. It doesn’t usually end

  • April 22, 2026
  • Deanna White

Three Numbers Every Dealership Should Track

Return Rate, Sentiment and Efficiency at a Glance. Three numbers that tell you whether your customers are coming back, how they feel about it, and how efficiently you’re serving them

  • April 13, 2026
  • Deanna White

Do You Know Your Customer Retention Rate?

Many Dealers Don’t and That’s a Problem There’s a number sitting inside your DMS (Dealer Management System) right now that many dealer principals have never calculated. It’s not gross profit.