dealer operations

  • April 29, 2026
  • Deanna White

How to Build Your Retention Engine

Applying the TRUST Framework At Sheppard & Company, we’ve worked inside enough dealerships to know that customer retention is rarely lost in a single dramatic moment. It doesn’t usually end

Image of a pen with calculations
  • April 22, 2026
  • Deanna White

Three Numbers Every Dealership Should Track

Return Rate, Sentiment and Efficiency at a Glance. Three numbers that tell you whether your customers are coming back, how they feel about it, and how efficiently you’re serving them