How to Build Your Retention Engine
Applying the TRUST Framework At Sheppard & Company, we’ve worked inside enough dealerships to know that customer retention is rarely lost in a single dramatic moment. It doesn’t usually end
Three Numbers Every Dealership Should Track
Return Rate, Sentiment and Efficiency at a Glance. Three numbers that tell you whether your customers are coming back, how they feel about it, and how efficiently you’re serving them
Do You Know Your Customer Retention Rate?
Many Dealers Don’t and That’s a Problem There’s a number sitting inside your DMS (Dealer Management System) right now that many dealer principals have never calculated. It’s not gross profit.