heavy equipment dealers

  • April 13, 2026
  • Deanna White

Do You Know Your Customer Retention Rate?

Many Dealers Don’t and That’s a Problem There’s a number sitting inside your DMS (Dealer Management System) right now that many dealer principals have never calculated. It’s not gross profit.

  • January 6, 2026
  • Deanna White

Your 2026 Results Are Already Locked In

They’re Sitting in Your Training Plan There’s a line often quoted in military and leadership circles that I think about every January:  “We don’t rise to the level of our expectations;